Carlsberg Case Study

Carlsberg’s Tesco Out-of-Home (OOH) campaign delivered impressive sales uplifts for its Alcohol-Free Lager and Pilsner ranges, outperforming key competitors including Carling, Fosters and Coors. The campaign’s impact extended beyond the advertised products, boosting sales across the wider Carlsberg range and maintaining momentum even after the activity ended, particularly during periods of good weather.