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See cookie policyHow did the British Beauty Council boost awareness?
The British Beauty Council’s high-impact Out-of-Home (OOH) campaign put British Beauty Week firmly on the map, elevating awareness of both the events and its wider mission to create “A Beauty Industry That Looks Like You.” The campaign not only boosted visibility but also delivered strong digital engagement and social amplification, helping to sell out the BBW Beauty Box and drive near-capacity attendance at events.