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See cookie policyHow did ASOS test pDOOH to boost its summer campaign?
In the highly competitive fashion market, ASOS set out to understand how location-based programmatic digital Out-of-Home (pDOOH) across four London boroughs could promote its “Summer Looks Good on You” campaign and encourage mobile app usage. The campaign proved the value of pDOOH in driving both awareness and consideration for the brand.