Allwyn Case Study

Allwyn’s Out-of-Home (OOH) campaigns drove strong sales uplifts across both Tesco and Waitrose. Lotto performed best at Waitrose, where it significantly outperformed other National Lottery products and sustained growth post-campaign. Set For Life resonated most at Tesco, delivering clear sales uplifts during and after the campaign, while at Waitrose it encouraged shoppers into the aisle, boosting sales across the wider National Lottery range.