Advertising Forecasts and Megatrends Report

The Pandemic Pause or Play – Advertising Forecasts and Megatrends' report by Ian Whittaker provides actionable insight about how brands should approach their advertising investment in light of the latest industry megatrends. The first forecast 'Pause' is targeted at brands that continue to advertise in the same way before and after the pandemic. The second forecast ‘Play for Profit’ is for brands that grasp the opportunities of the megatrends to re-imagine their advertising mix, using a time of crisis as a catalyst for change and growth. Did your team Pause and continue as before or Play for profit? Download the report now.